BLUE BOOK

ECR Europe Category Management Best Practices Report

•     Foreword

•     Chapter 1    Introduction: Why is it time for Category Management?

•     Chapter 2    Category Management in Europe versus the U.S.

•     Chapter 3    The Core Component: Strategy

•     Chapter 4    The Core Component: Business Process

  •     4.1.    Category Definition

  •     4.2.    Category Role

  •     4.3.    Category Assessment

  •     4.4.    Category Performance Measures

  •     4.5.    Category Strategies

  •     4.6.    Category Tactics

  •     4.7.    Category Plan Implementation

  •     4.8.    Category Review

  •     4.9.    Conclusion Business Process

•     Chapter 5    The Enabling Components: Where does your company stand?

  •     5.1.    Performance Measurement

  •     5.2.    Organisational Capabilities

  •     5.3.    Information Technology

  •     5.4.    Cooperative Trading Partner Relationships

•     Chapter 6    How do you Successfully Implement Category Management?

•     Conclusion