ࡱ> 7 ,bjbjUU 57|7|'l8C8C8C8pCCd9l2FFFFFFFFkkkkkkk$km ofkFFFFFk&MFFk&M&M&MFFFk&MFk&M &M W: \,\FF p<֗L@8CH8\ \$ l09lB\RoIjo\&MObjective: Consumer focus 1.1 On Shelf Availability Co-chairsRankReadyStatusKey deliverablesKPIsEuropeRetail: tbd Manufacturer: Kraft Foods J. RackebrandtHighHighRoadmap ready for May 03Roadmap to higher shelf availability based on practical improvement leversTbd.GREECERetail: Manufacturer: PROCTER & GAMBLE Mrs Katia GeorgoulakiHigh HighThe project objectives have been achieved-Availability survey results -Proposed solutionsNot developed CRMCo-chairsRankReadyStatusKey deliverablesKPIsEuropeRetail: tbd Manufacturer: J&J E. TojaHighLowRoadmap ready for May 03. Future activities to focus on implementation.Roadmap to differentiate beyond price. Guidelines for communication at POSTbd.GREECERetail: Manufacturer: PROCTER & GAMBLE Mr. Kyriakos KofinasHighHighThe project objectives have been achievedDevelop a methodological approach for CRM in the ECR/Demand chain Develop and share learnings from implementing a CRM approach in real-time applications in the areas of customer loyalty, sales promotion, new product launch and customer service Social & EnvironmentalCo-chairsRankReadyStatusKey deliverablesKPIsEuropeRetail: tbd Manufacturer: tbd. MediumLowECR Italy project exploring issues for ECR Europe GREECERetail: Tbd. Manufacturer: tbd.n.a Objective: Driving standards 2.1 Global Standards Co-chairsRankReadyStatusKey deliverablesKPIsEurope ECR Europe as one of the sponsoring organisations of GCIRetail: tbd Manufacturer: tbd..HighHighGlobal Commerce Initiative established since 1999. *Focus on data synchronisation*Input to business requirements for global standards * Implementation of global standards * Improved functioning of Global Standards Management Process* number of companies using global standards (GCI implementation scorecard) * number of European companies involved in GSMPGREECERetail: Manufacturer:n.a RFID Co-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbd.HighLow* ECR D-A-CH project * exploring issue for ECR Europe* Understanding of impact of RFID on ECR processes * Best practice applicationstbdGREECERetail: Manufacturer: n.a Using Tracking and Tracing in the supply chain to meet consumer safety requirements Co-chairsRankReadyStatusKey deliverablesKPIsEurope ECR Europe as one of the sponsoring organisations of GCIRetail: tbd Manufacturer: tbd.HighLow* New ECR Europe project led by ECR D-A-CH & France* guidelines for implementation of interoperable traceability systems & efficient recallstbdGREECERetail: Manufacturer: n.a. Objective: Furthering knowledge 3.1 Learning programmes for broad-based behavioural change across total industry - massificationCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbd.Hightbd* Local education programmes by national ECR & EAN organisations, supported by academia, consultants. * Intra- & inter company programmes to spread ECR knowledge * Joint manufacturer-retailer 'hands-on' programmes * Central repository of ECR knowledge, accessible electronically * ECR Europe and national ECR conferences * wide use of ECR global scorecard* Number of attendees and balance of retailers, manufacturers and service providers * Use of central repository * Actual implementation of learning in companies * number of conference participants and proportion of retailers * number of companies using scorecardGREECERetail: Manufacturer: HighECR Hellas almost every year organises National Conferences as well as events in order to inform the ECR Greek Community about projects development and results. Objective: Furthering knowledge 3.2 Education programmes for high achievement middle managers to equip them better to lead our industry in futureCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbd.Hightbd* Programmes to focus on value of working together versus confrontation * Joint manufacturer-retailer programmes on concrete topics (e.g. optimal shelf availability) * Start with small number of countries and roll out gradually* measure changes in relationship between companies before and after programme * Measure knowledge improvement * Reward systems to reflect ECR modeGREECERetail: Manufacturer: n.a. Objective: Furthering knowledge 3.3 Identify gaps in knowledge and initiate new researchCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbd.Hightbd* Establish the 'business case for change' to persuade CEOs to adopt ECR * Establish ECR Europe as authoritative source of research on consumer & business trends e.g. Research on all trends impacting consumer behaviour and category growth e.g. Establish inventory of consumer/shopper measures e.g. Research on trend-setting industry practices and market growth - also learning from other industries* CEO awareness level of ECR and its value to business and consumers * Acceptance of ECR Europe as authoritative source of research * share of walletGREECERetail: Manufacturer: n.a. Objective: Furthering knowledge 3.4 Attracting talent - student educationCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbd.HightbdECR courses at universities & business schoolstbdGREECERetail: Manufacturer: n.a. Objective: Professional relations 4.1 POS Data management & sharingCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: Metro R. Marzian Manufacturer: Henkel T. BlockHighLowRecommendations for May 2003Guide on how to implement standardised exchanges of POS data as key enabler to visibility of real time consumer demand* Number of European retailers providing POS data to suppliers, including percentage of total retail sales covered by POS data exchange sub-sets: *Number of retailers providing POS data on manufacturer assortment level *Number of retailers providing POS data on total category levelGREECERetail: Manufacturer: n.a. Collaborative Planning, Forecasting and Replenishment (CPFR)Co-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: Metro R. Marzian Manufacturer: Henkel E. GarrigaMediumLowGCI project, including a European platformDefine simplified CPFR process to drive implementation80% of results in 20% of the timeGREECERetail: Manufacturer: n.a. Objective: Professional relations 4.2 ShrinkageCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: Ahold J. Fonteijn Manufacturer: Gillette C. PeacockHighHigh* Roadmap produced & now in implementation phase * research on 'hot stores' under wayCollaborative shrinkage approach to become day-to-day practice% of profit margin increase due to shrinkage reduction GREECERetail: Manufacturer: n.a. Global ECR scorecardCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: Sainsburys M. White Manufacturer: Procter&Gamble J.FlanneryHighHighGCI project* set of scorecards optimally suited to measure implementation of ECR and global data synchronisation * database for benchmarking of performancenumber of companies using scorecardGREECERetail: Manufacturer: n.a. Parking lot 5.1 Fresh (need for definition)Co-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbdn.a.n.a.further discussion necessaryGREECERetail: Manufacturer: n.a. Non food Co-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbdn.a.n.a.further discussion necessaryGREECERetail: Manufacturer: n.a. Pre-Packaged Merchandising Units (PPMU)Co-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbdn.a.n.a.Proposal made by Chris Tyas, further discussion necessaryGREECERetail: Manufacturer: n.a. Parking lot 5.2 Reusable transport items RTICo-chairsRankReadyStatusKey deliverablesKPIsEurope (chair: CCG)Retail: tbd Manufacturer: tbdn.a.n.a.EAN International project, set up on request of ECR Europe * permanent body: 'International Council for RTI'* design & management guidelines for manufacturers, retailers and providers * global identification & communication standardscompatibility of new Reusable Transport Items brought to the marketGREECERetail: Manufacturer: This programme has been launched but due to limited participation had stopped.  Collaborative business relationsCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbdn.a.n.a.GREECERetail: Manufacturer: n.a. Product data file Co-chairsRankReadyStatusKey deliverablesKPIsEurope  Under discussionHighHigh* New ECR Europe project to support EAN.UCC * to run for a limited time period, then to be handed over to EAN.UCC* European alignment of product data standard requests * Reduced divergences in product data requirements* reduced number of requests for new product data standards emanating from EuropeGREECERetail: Manufacturer: n.a. Others Project name Coupon ManagementCo-chairsRankReadyStatusKey deliverablesKPIsEurope Retail: tbd Manufacturer: tbdGREECERetail: Manufacturer: UNILEVER Mr Costas StamatakisHighLowIdentification of various coupon types and coding methods. Description of the correct coding method Procedures of discount coupons handling in retail stores Examination of legal and financial regulations concerning the coupon handling in retail.Harmonisation and adaptation of the technical features of all discount coupons in order to have better, faster and effective management in retail stores. 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